The Surf Guru is run by me, Roger Savage.
I grew up in rural New South Wales. We travelled around a bit, as my parents were both teachers. We finally made it to the coast at Nambucca Heads at the end of 1964, and it was there that I caught the surfing bug. I’ve never managed to shake it, and would never want to.
I guess I’ve always been an entrepreneur. My first business was selling surfboards to my friends while I was in high school.
I moved to Newcastle to go to University where I graduated as a Metallurgist.
However, I soon got into computing, which became my career for many years. I was initially a programmer, and then an analyst before going into management. I enjoyed training new staff, which led me into teaching computing at TAFE (night school). I really enjoyed helping people get a solid start into this exciting industry and before long I was doing this full time.
Concurrently, in 1985, I started one of the first computer stores in Newcastle and took it from nothing to a seven figure turnover in four years.
That business is still running today (with different owners.)
A few years back I decided to apply my entrepreneurial spirit to my passion for surfing and started The Surf Guru.
It’s been a labour of love and has given me a real buzz to hear how these products have helped people get more enjoyment and fulfilment from their sport.