The Surf Guru is run by me, Roger Savage.
I grew up in rural New South Wales. We travelled around a bit, as my parents were both teachers. We finally made it to the coast at Nambucca Heads at the end of 1964, and it was there that I caught the surfing bug. I’ve never managed to shake it, and would never want to.
I guess I’ve always been an entrepreneur. My first business was selling surfboards to my friends while I was in high school. There were no local boardmakers at the time. I would order them by post from Bill Wallace in Brookvale and he would send them up on the train. Dad would drive me to the station to pick them up. I earned enough from this get me a new board every few months. It wasn’t too long after this though that some really talented locals started producing boards. Paul Joske (Valla Surfboards) and brothers Jim and Peter Killen were amongst the pioneers in the area.
After school I moved to Newcastle to go to University where I graduated as a Metallurgist. However, I soon got into computing, which became my career for many years. I was initially a programmer, and then an analyst before going into management. I enjoyed training new staff, which led me into teaching computing at TAFE (night school). I really enjoyed helping people get a solid start into this exciting industry and before long I was doing this full time.
Concurrently, in 1985, I started one of the first computer stores in Newcastle and took it from nothing to a seven figure turnover in four years.
That business is still running today (with different owners.)
About 10 years back I decided to apply my entrepreneurial spirit to my passion for surfing and started The Surf Guru.
It’s been a labour of love and has given me a real buzz to hear how these products have helped people get more enjoyment and fulfilment from their time in the water.